About Mindpik
The Technology Marketing Dream Team
Mindpik marketing programs have powered some of the most prestigious names in technology since Silicon Valley was just "the Peninsula." From Product Marketing to Sales Channel Development to Public Relations to Venture Capital, chances are the Mindpik team has done it before... and well.
A partial list of our Marketing services includes Strategic Marketing, positioning, branding, advertising, Internet and intranet sites, product design, collateral, illustration and much more.
Dave Guzeman
Mindpik Mastermind, has combined
sophisticated technical savvy with keen marketing instincts for over 30
years. A veteran Silicon Valley marketer, Dave founded the Mindpik
consultancy in 1988 to develop sales and marketing programs for new
product launches, startups and turnarounds. Guzeman directs all of
Mindpik's efforts to build business plans for capital acquisition or sales
of companies or products to targeted markets. Mindpik clients
have included semiconductor powerhouses like Signetics (now Philips) to inventive
start-ups like Music Semiconductor and u-Nav microprocessors.
Prior to starting Mindpik, Guzeman held executive marketing positions including VP of Marketing at Zilog and VP of Marketing & Sales at ZyMOS. At the latter, he was responsible for introducing the industry's first PC clone chipset, a release that triggered the PC clone avalanche.
Dave started the Advertising and PR department at Intel in the mid-seventies where he worked with the company's founding partners to launch the legendary 8080 microprocessor.
Guzeman came to Intel from Teledyne Semiconductor, his first stop in Silicon Valley, where he served as the Digital Product marketing Manager after graduation with a BS in Physics from Aurora University in Illinois.
Tom Rigoli
Tom Rigoli has been providing
strategic communications counsel to Silicon Valley companies for more than
30 years. Prior to affiliating with Mindpik in 2001, he served as VP of
Corporate Communications for Cirrus Logic Inc. During his 7-year tenure,
he managed worldwide public relations, advertising, trade shows and
technical publications as the company's sales grew from approximately $400
million to over $1 billion.
Before joining Cirrus Logic in 1994, Rigoli was a principal in a full-service marketing and communications agency for more than 20 years. At its peak, the premier Silicon Valley agency posted capitalized billings of more than $12 million, and employed a staff of 21. Notable clients included Applied Materials, Lam Research, SEMI, Signetics (now Philips Semiconductors), Siliconix (now Vishay Siliconix), Fujitsu Semiconductor, OKI Semiconductor, Novell, Wind River, and, of course, Cirrus Logic.
Tom began building his reputation as a communications expert early in his career when he joined EDN magazine as its first San Francisco editor. During his two years with this monthly magazine for electronic designers, he chronicled the early high-tech developments in the South Bay before it became known as Silicon Valley. Prior to this, Tom served one year with Quantum Science analyzing high-tech markets for the financial community, and before this, six years with GTE Sylvania, where he worked on Top Secret engineering assignments in the US and overseas. Tom holds a BSEE and an AB in Math from Syracuse University.
Art Romero
The Imaginist. Veteran
creative director for Intel, Teledyne, Radionics, Network Peripherals,
among others. Winner of General Motors Design Internship before hitting
the chips in Silicon Valley. Work has included Industrial design projects
from Microma watches to trade show exhibits and security system keypads.
Marketing work has included advertising, brochures and all associated
collateral. Corporate design work has ranged from logos and other
corporate identity to product graphics and branding. A corporate visionary
and futurist, Art manifests his view of corporate success through his work
as an illustrator, designer and writer.
As Marketing Director for Network Peripherals in the late nineties, Art personally created all identity and marketing materials from logos to product brochures and annual reports to tradeshow exhibits and graphics. A full range of marketing and design services is typical of the breadth of skill and experience Romero offers to Mindpik clients.
With the advent of the Internet, Art has applied his strategic and tactical Marketing expertise to fill client demands for a compelling presence in the new medium. He has worked closely with Dave Guzeman for many years and plays a significant role in the development and introduction of Mindpik Intranet and Extranet offerings.
George Grenley
George Grenley has worked in the high-tech industry for more than twenty-five years. His experience spans product marketing, field sales, product development, design engineering and management. He has set up documentation and engineering product development processes at several companies, as well as organized and staffed engineering departments.
For the last six years, George has focused exclusively on helping companies bring new products to market. As a Mindpik affiliate, he stands ready to develop marketing plans, product literature and sales training materials. He can also apply his in-depth communications experience to write application briefs, white papers, technical articles, functional specifications and manuals.
George understands the challenges companies experience as they grow and undergo rapid change. He has worked extensively with start-ups and small companies as well as with large well established enterprises. He holds a BS in Electrical Engineering from Michigan State University and an MBA from the University of Phoenix.
Franc R.J. deWeeger
Franc deWeeger has successfully served as CEO for five high technology
companies. His exceptional operational and profit and loss experience strongly positions him to
advise CEOs, particularly those facing turnaround situations. As Mindpik's
key advisor to CEOs and executive management, de Weeger has sterling
credentials in working with a broad range of companies -- from start-up
ventures to Fortune 500 enterprises. He is well versed in both domestic
and international business issues as well as in the effective negotiation
of global technology-licensing agreements.
Most recently, deWeeger served as interim CEO for Arcadian Wireless Inc., a venture that was ultimately acquired by an Australian wireless company. His earlier CEO positions were with Advantage Production Technology, Krysalis Corporation, Advanced Semiconductor Materials, and ZILOG. He also held Senior Partner positions with DRS Consulting Group and the Thomas Group, specialists in business management.
Holding a BA degree from Syracuse University, deWeeger completed MBA course work at Arizona State University. He is also a graduate of Motorola's Executive Institute and General Electric's Business Management Institute.
