Mindpik's "Big M" Marketing Puts IntellaSys on the Map

Imagine about a dozen Silicon Valley technologists working in cramped quarters above a Chinese Restaurant with a vision of launching a revolutionary multicore processor chip into the embedded market. Although this start-up - originally named AsyncArray Devices -- had deep wells of microprocessor and software knowledge, it had nobody on staff to manage its marketing.

Enter Mindpik.

Chet Brown,
CEO - Intellasys
Hired by Chet Brown, President/ CEO of the start-up (subsequently renamed IntellaSys), the Mindpik team hit the ground running to provide "Big M" marketing services. "I had the opportunity to see how Mindpik effectively guided another chip venture in formulating and driving an informed marketing / sales strategy," said Brown. "Mindpik came through for us too as Mindpik CEO Dave Guzeman acted as our Chief Marketing Officer for about two years."

According to Brown, the Mindpik team was instrumental in putting IntellaSys on the map with timely consulting services encompassing market-driven product definition, white papers and branding as well as sales team building and training. "Thanks to Mindpik, IntellaSys became widely recognized as a fabless chip maker specializing in distributed digital media solutions via three major product brands: SEAforth™ multicore processors, Indigita© content secure connectivity devices and OnSpec™ secure storage controllers." In putting "Big M" marketing to work, Mindpik contrasts sharply with other consultants who typically serve in advisory roles leaving the heavy lifting to the client - even if the client lacks sufficient resources.

In addition to the IntellaSys logo,
Mindpik created a set of unique graphics
like this one representing
the Sea of Processors chip.
"We actually do a lot of the work ourselves," asserts Guzeman, who often serves as acting CMO for the start-ups or established companies re-inventing themselves. "We're the ones who formulate strategic messaging, make the presentations, brand and/or repackage the product lines, figure out the pricing, build the forecast and quote systems, develop the sales channel, train the sales force, and even participate in sales calls."

For IntellaSys, the most visible Mindpik deliverables can be seen in the branding of the start-up's platform and products as well as its corporate slogan, web site, brochures, sales training materials and extraordinary trade press exposure. "We had a ball working with Chet Brown who understood the power and effectiveness of outsourcing IntellaSys marketing to our experienced team," said Guzeman. "We're take great pride in the body of work we did for IntellaSys during our two-year association."

This illustration was created for the company literature folder,
but found its way into many other applications like company presentations.

Mindpik even "designed" products to showcase the IntellaSys technology.
This stereo receiver for the coffee table used speakers powered with
IntellaSys wireless chips.

Big-M Marketing Book Available on amazon.com