Mindpik Business Plans
A goal without a plan is a dream
Are you doing a business plan to raise money from the venture capital community? If so, the odds are tough. Funds like Sequoia get about 600 unsolicited plans each year -- they typically invest in two of them. That's 300 to 1 but who's counting. We can help put together a plan that will get noticed.
When the startup chip company uNav needed to raise money, their first issue was one of getting noticed. They had all the pieces of a business plan, but generally the entire plan is not sent to prospective funders -- just the executive summary is sent, and then based on a positive reaction to that summary, the entire plan follows. That means the executive summary has to stand on its own and be a compelling story that drives readers to request the complete plan. And that was the problem... uNav's Executive Summary was not a compelling, interesting story. The sad fact was that, although the company had a lot to offer and should be more than qualified for funding, their story just didn't convey any excitement.
Mindpik created an Executive Summary modeled
after
a TIME magazine cover
Our answer was to rewrite the executive summary to convey the excitement the company was offering. Then, instead of just vanilla black type on white pages, we formatted it along the lines of a TIME magazine cover and cover story, complete with photos, sidebars, etc. We had to show that uNav was capable of creating a buzz around themselves, and what better way than to use the Executive Summary as a vehicle to create that buzz? The idea worked and uNav raised their funding.
