
ID translated means company logo, letterheads, business cards, envelopes, and all the other bits and pieces of paper, powerpoint templates, and webpage designs it takes to conduct business. One way to do these is to create them as needed. That's what Intel did when they started and Art Romero and Dave Guzeman spent two years working through all of their material straightening out the graphic designs that had just sort of happened.
There's more to this than meets the eye. You'll need a half dozen different versions of the logo alone... different sizes, full color and black&white, etc. It's not enough to just do a logo in color... what will it look like as a reversed out white sign for instance? Those are the kinds of thing a designer has to sort out as a logo is being designed.
Art Romero does our ID packages, and he's great at making sure logos work at different sizes, in positive and negative, and in color vs. black&white. If you're feeling the need to step out, contact us and we'll make sure you look your best.