Who, in your company, speaks for the corporation?
Mindpik Corporate Services
Very large corporations have the luxury of retaining agencies whose sole job is corporate messaging, releasing financial press releases, coordinating calls to analysts, creating annual reports, and so on. The not so large companies usually rely instead on the agencies chosen to work with marketing and sales. Although Mindpik is not an agency per se, it has years of experience in being the voice of the corporation. We frequently work analyst calls, put out the financial releases, and our annual reports... well, our annual reports win awards.
By using Mindpik for both corporate and marketing communications, your company avoids the problem of double messaging -- messages from the corporate and marketing arms that conflict with each other. One group handling all of the messaging for the company is a much easier, more efficient way to handle communications. Your investors, bankers, and the analysts that follow your company should always come away with essentially the same message that your customers experience. If you fail in this area, you immediately lose credibility.
Why would you ever have more than one message?
The basic statement of what our company does should be the same whether it's your elevator speech or your annual report. Oh, the number of words will change, and probably some of the terms as well. But the basic sense of those words should be -- HAVE TO BE -- the same.
Does everyone in your company know that message?
Try this experiment. The next time you visit a company, ask their receptionist what they basically do. You'll be shocked how many reply that they "have no idea"... or "something to do with software." How is it possible that this person -- the very first person their banker, their investors, and many of their customers will meet from their company -- has no idea what they do? Now try it at home... ask your own receptionist the same question! Mindpik fixes things like that. Call us.
