Mindpik Marketing Services
If the time was ever right for directness, it's now.
The business landscape is littered with the wreckage of companies
that confused marketing with sales, promotions, press releases or
advertisements. Real marketing means focusing sales on real
opportunities at real customers who are looking for real solutions --
your solutions. Real marketing in today's environment means
streamlining marketing and sales activities to capture deals right now.
It means creating a buzz and excitement within the company and within
your industry. These are the times when the survivors gain market
share while the competition is reeling -- and become market leaders.
The smart companies do this all the time, year in, year out.
Smart companies have a simple, direct message: "Our products will solve your problems right now," and repeat it every chance they get. Direct, simple and enticing. We don't try to outsmart anybody; we just try to make their lives a little easier. We enjoy telling the world we have an answer. Not-so-smart companies believe the product is so good it will sell itself.
Successful , marketing-savvy companies recognize they'll never succeed on their brains or good looks alone. These companies place very high premiums on two things: a thorough understanding of their market and creative ways to address it. They value image as much as substance, and they realize that without form, engineering function becomes just another clever widget.
Mindpik works with smart companies. Companies that know they must add market knowledge and image to their technology and manufacturing capability -- companies that realize a great engine and superb suspension won't sell without a beautiful, shiny body (a red one). We work inside those companies to bring the market into focus and to energize sales. We craft simple, direct, messages that speak to the heart and the mind. Messages that work, in terms that inspire people to respond. Some companies just ask us to look over their shoulders and give advice; others have us temporarily assume control of marketing and sales and build new organizations. We often train marketing personnel as part of our projects. Mindpik has done it many times for large and small companies throughout the high-tech world.
