Mindpik Product Marketing
Product Marketing Raises Your Margins
That's their job! Sales raises revenues and product marketing makes sure those sales are bringing in the absolute maximum gross margin dollars. That's different than just having the highest gross margin percentage... you can't put a percentage in the bank. The whole purpose of any company is to make a profit, and maximizing gross margin dollars is the most basic way to do that.
It takes special kinds of people to make a market... to make things happen at the right prices... and to do it in a way that doesn't alienate either the sales force or the customer. Good product marketing people are hard to find, but they can be created.
Raising gross margins is all about value pricing
Customers do not want to pay more for your products... it is certainly not their favorite thing. Getting them to do that, happily, is a matter of differentiating your products so there is perceived extra value. That's what product marketing does, and you measure their success by the gross margins of the products. Adding value through product differentiation can be done in many ways -- from offering higher performance, better features, more versatility, and so forth. Finding and creating those points of differentiation and then getting that message to the customers is the day-to-day job of product marketing.But we're in the commodity business -- there's no way to differentiate our products
We hear that every day. But there are still ways... we've seen companies -- big, successful companies -- do it with things as simple as a order entry system that lets customers order parts using your competitors' part numbers! There are all kinds of ways to create differentiation points. Sometimes they're hard to find. That's where Mindpik comes in. We help companies find ways to repackage their product lines in ways to create customer value and then translate that into higher prices and higher gross margins. What could be better than that?
