Mindpik Sales Services
Sales is all about revenue... nothing else... revenue...
R - E - V - E - N - U - E
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It's not about pricing. It's not about margins. It's about revenue. The pricing hat, the margin hat... other people wear those hats. Sales is charged with bringing in the maximum amount of revenue. Marketing's job, and Mindpik's, is to facilitate that process and maximize the gross margin dollars in those sales by directing the salesforce to customers looking for your solutions. While marketing is about selling one-to-many, the sales process is always one-to-one.
How do you optimize the sales channel to reach your market?
Successful companies view their sales channel as an asset -- an asset just as valuable as a product line, a factory, or a credit line. And like any asset it takes time to develop -- we warn clients that developing an efficient sales channel takes as long as creating a product, and may well cost more. The only way to do it is to have a strategy... a strategy for growth, a strategy for finding sales partners, a strategy for compensation across the entire channel, and a strategy for communicating and training that channel.
Mindpik believes the way you increase sales is to work with the sales force. That means marketing must communicate with sales on a daily basis. We not only communicate by email, we do it by phone, by literature, and face-to-face. We feel so strongly about helping sales managers find the best rep and distribution partners that we create literature just for recruiting those partners, and think nothing of getting on a plane to deliver a company pitch to prospective partners.
Nothing beats sales meetings for transferring the maximum amount of information to and from the sales force. Mindpik has setup and driven countless sales meetings, each held tightly on-message complete with sales literature and powerful presentations. And the product training sessions we create and deliver are legendary.
