Trade Shows
Going to a trade show? You have work to do regardless of whether you're exhibiting or just walking the floor
If you're planning to exhibit at a trade show, you've got a long list of things that have to be done yesterday! If you don't have a list yet, call us and we'll give you one... a big scarey list. Seriously, we take companies to trade shows regularly. Doing that means taking on projects as obvious as getting booth space, the booth itself, handouts, people to help run the booth, and of course all of the accessories it takes to make your exhibit look like a planned project from someone that had done it before instead of an accident.
Know your objectives
Are you hoping to meet key customers? Have press interviews? Launch a new product? Find representation and distribution in international markets? There are many reasons to go to a trade show, and typically you'll have multiple reasons. Knowing those reasons lets you optimize your presence. Maybe you don't need a booth at all -- could a hospitality suite work better? Should you be putting on your own event and need to attract editors and analysts? If you're planning on meeting key customers, who is responsible for setting up those meetings... in the hectic environment of a trade show those meetings will not just happen accidentally.
Mindpik manages the trade show project from start to finish. That doesn't mean you won't have anything to do but show up -- you'll get assignments too -- but you can get back to business knowing your trade show presence is in good hands and nothing is going to be dropped.
What if you're not exhibiting, but just walking the floor?
Aren't you really hoping to run into customers as well? Or make allies and strategic partners out of some of the other players? If you're going to see the presentations and listen to papers, don't you hope to meet people as well? What will you say to them? How will you describe your company? No one wants to load themselves down with big literature packs to pass out to people you run into. Mindpik likes to create small vest-pocket brochures... you can put a half-dozen in your pocket along with your business cards and you're armed and ready for anyone you may run into.
