White Papers
Mindpik Creates and Distributes White Papers
White papers are quickly becoming the hot new marketing tool sharp companies are using to get their products and technologies into the consciousness of the market. They differ from normal company literature by ostensibly taking a neutral, third-party view of a market segment or product category, and then using that neutral position to discuss the pros and cons of various approaches. Done well, they can both lay out the issues, and then show how the company addresses those issues.
Although white papers are supposed to be neutral, and even written in a third-party voice, they can still carry the company message, albeit in subtle tones. Crafting white papers that get read and passed around the industry at the same time strongly stating the company position is a Mindpik specialty.
Getting your white paper distributed and read
Obviously getting a white paper written is only half of the battle. You need to get it out into the public arena as well. But even just putting it out there is not enough -- you have to direct the movers and shakers in your industry to it and get them to react. That's where Mindpik really shines. We don't just throw our white papers over the fence and hope they get noticed. We work the press as well. One of the papers we did for IntellaSys that set the stage for their new microprocessor offering was quoted widely by people in the industry, and then was picked up and reprinted in its entirety by several key trade publications! What could be better than having the industry publications reprint your entire company position and product strategy for the whole world to see?
