Home of Big-M Marketing
How to use Big-M Marketing to drive sales and raise margins
Marketing is the shell a company builds around itself to interface
with the marketplace and the customer base. The marketing group,
combined with the sales force, is the point in the company where
the market understanding resides. And it is this group that must
present the needs of the market to the development team. It is this
group that must work with the manufacturing group to be certain the
product inventory mix is optimized to the market demands, and is
constantly in contact with customers passing information back and
forth. This is the group that trains and directs the sales force on
the product line, that works out the strategies for dealing with
competitors, and that worries about the product margins. This
should be the group that drives the company, that sells the marketing
vision and message internally, and if that is not happening or doesn't
seem appropriate, there is something seriously wrong.
Welcome to Mindpik, the home of Big-M marketing. On these web pages you'll find countless tips and guides to drive Big-M marketing success at your company. Join us and begin increasing your sales and raising your gross margins right away.
Dave Guzeman
